Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who’s best placed to benefit?
| Lower CPMs are drawing SMB brands, from mattresses to legal and autos, into streaming ad inventory. Guess who's best placed to benefit? Additional coverage: Retailers have rebranded their names, retooled their offerings, and launched partnerships to pitch themselves as media companies. Publishers are using different kinds of standalone newsletter subscriptions to grow revenue and, in some cases, offer lower priced tiers to see if they can convert readers around popular products. How one creator is struggling to find a corporate job after making six-figures online. Forget scale and leverage — the indie pitch now is agility, innovation and a tech playbook nimble enough to charm advertisers who don't need (or want) the big agency industrial complex. This week’s Future of TV Briefing looks at the rise in sports-related content across streaming services as ESPN surrenders some sports rights. From sister site, Modern Retail: After a year of record revenue, Rothy’s says its stores were a major factor in helping drive the brand above the $200 million sales mark. Other things to know about Last call to secure your passes for the Digiday Media Buying Summit, taking place March 12-14 in Nashville. Don't miss out on this opportunity to forge valuable connections with media buyers from Media by Mother, Horizon Media and more. The Digiday Technology Awards have previously recognized industry-leading work from Adobe, Salesforce, Twitch and more. Explore this year's categories and enter by March 14 to secure of the best rate. To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas. Sponsored by Eyeota, a Dun & Bradstreet company. | | |
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