Amazon's football livestreams will test the Premier League's OTT ambitions

If Amazon ends up livestreaming Premier League matches in the U.K., the tech giant's broadcasts will help inform the league's chiefs as they contemplate launching their own over-the-top service.

"Data can be really misleading": At the Digiday Retail Summit this week, retail executives discussed challenges their businesses are facing, such as interpreting the data they collect, changing consumer behavior and more.

NBCUniversal has another digital publisher partner: Refinery29. The two companies are teaming up for a year to tell stories about female athletes and other women in sports.

Publishers are considering micropayments again, albeit from different angles. Micropayment-focused startups including Scroll and Invisibly intrigue publishers looking to replace declining ad revenue.

In a Digiday survey of Japanese publishers, three-quarters of them reported increased revenue from programmatic advertising in the past year. Subscribe to Digiday+ to learn more about Japanese publishers' approach to programmatic.

Tonight is the regular deadline to enter the Digiday Content Marketing Awards, honoring the best content that connects brands to audiences. Check out over 25 categories, including Best Experiential Marketing Campaign to Best Use of Instagram, and submit your entries tonight before fees rise.