Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

As Amazon continues to expand its ad platform, it’s casting a greater shadow over the cottage industry of ad tech that’s grown around it.

Additional coverage:

• Curation has its fair share of skeptics but Index Exchange CEO Andrew Casale isn’t one of them.
• This week’s Digiday+ Future of TV Briefing looks at how Hulu’s error-prone Oscar live stream exemplifies the development that streaming still needs to undergo to usurp traditional TV.
• Digg, the once-dominant social news aggregator, is set to relaunch with a vision that seeks to recapture the spirit of early internet communities while addressing the shortcomings of Web 2.0.
• YouTube’s short-form video push has created new opportunities for dance creators to make money on the platform, but some say it's too late.
• T-Mobile has held talks to buy location-based ad startup Blis.
• Amazon's grip on TV advertising keeps tightening, and now it's gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets.

ICYMI — Tariff coverage from the archives:

• For most marketers, tariffs pose the same dilemma as a recession or pandemic: Spend your way through it, or spend less.
• Creators overhaul their side businesses.
• Best Buy warns of potential price hikes.