🎛️ Amazon's Ad Relevance leapfrogs over Google

With Amazon’s Ad Relevance announced at Cannes Lions, marketers have a new way to reach customers who shop on Amazon — a vast cohort indeed. As the post-cookie world takes shape, editor at large Kim Davis takes stock of how the new ad solution stacks up against Google Privacy Sandbox.

Also today, Marketo experts offer a number of helpful tips for organizations implementing a marketing automation platform. The more businesses know ahead of time — about processes and people involved — the smoother the implementation. So if a new MAP is in your plans, this is a must-read.

And on the subject of martech replacements, our MarTech Replacement Survey is currently underway. It only takes a few minutes to fill out, and we’ll report on the findings later this year.

Chris Wood
Editor

Digital advertising

Ad Relevance is Amazon’s new walled garden

It's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox.

Marketing automation

Marketo experts share tips for successful MAP implementations

Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.

Marketing artificial intelligence (AI)

AI-powered martech news and releases: June 20

Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.

Customer experience

How to win Black Friday and Cyber Monday in 2024

Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.

MarTech webinar

From Boomers to Zoomers: Discover the key marketing touchpoints for each generation

Learn how successful brands approach personalization as a reciprocal exchange in which brands build stronger connections, drive business growth, and enrich the lives of your customers, no matter their age.

Marketing technology

3 more pointers to navigate the confusing martech marketplace

Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.

Marketing technology

How to boost operational maturity with strategic martech selection

Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.

Marketing analytics

Myth vs reality: The truth about digital analytics

There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all.

Customer data platform (CDP)

For CDPs, the ‘single customer record’ can be a distraction

A single customer record might not be the best approach for your customer data anyway.

Online survey

Your voice matters: Take the 2024 MarTech Replacement Survey

2024 martech forecast: Help the marketing community understand how, when, and why stacks are evolving.

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