Google launched three new algorithm updates in Q3 that directly impacted many publishers' commerce content. The Container Store believes that working with creators who have a smaller following but an engaged audience will help the brand get in front of more consumers while also helping influencers boost their following. The Atlantic and Toronto Star are hoping to stretch their paid acquisition budgets further on Facebook next year. More in this Digiday+ Media Briefing. Recent research from UM shows that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found. Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular. Riot Games will host prominent musician Jackson Wang, after inviting the Hong-Kong-born singer to perform in the opening ceremony for the company’s League of Legends World Championship on Nov. 5. Other things to know about Join us virtually on November 9 for the Digiday Future of TV Advertising Forum where we’ll bring together top executives at brands, agencies, TV networks and streaming services to discuss how they're adapting to the TV ad market’s transformation. Amid challenges created by addressability and industry shifts, omnichannel measurement has become a unique challenge and so has developing effective measurement solutions. Sponsored by Amazon Ads. As personalization technology evolves, the next-generation of tools will enable publishers to build and scale solutions that improve their business outcomes. Sponsored by Outbrain.
The company believes that working with creators who have a smaller following but an engaged audience will help The Container Store get in front of more consumers while also helping influencers boost their following.
Recent research from UM shows that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Conversely, brands that don’t prioritize such traits can’t make up for that by advertising on media that do embody those priorities.
Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.
