Amazon has previously offered vendors the ability to bid on the Amazon’s Choice badge by lowering prices, increasing profitability per sale for Amazon and increasing marketing spend, according to sources who received the pitch from the company. Learn more in today's top stories. - While Amazon didn’t set up an outright pay-to-play system for its coveted Amazon’s Choice badge, which increases visibility and conversion rates for product listings that receive the tag, it did set up an internal process that could be seen as manipulating the Amazon’s Choice system. This week, two senators called on Jeff Bezos to explain how Amazon’s Choice products were selected for a recommendation.
- Normally, platforms count a view within the first few seconds of a video beginning to play. Here's a breakdown of how long a video needs to play on platforms, including Snapchat, YouTube, IGTV, Pinterest and Reddit, before it counts as a view.
- Google’s proposed privacy-safe attribution product replacement -- Ads Data Hub -- remains in beta and still has teething issues. But a year on, agencies have started to either make ADH work for them or have sought alternatives, according to ad executives.
Other things to know about - Join A&E Networks, Turner, Newsweek and more at the Digiday Publishing Summit as we dive into audience models, balancing advertising versus subscription and strengthening brands. Learn more and see the full list of attendees here.
- Mobile gaming advertisers tend to be gaming brands — and only gaming brands. That may be because traditional marketers still hold outdated conceptions about who mobile gamers actually are.
| | |
|
