Amazon is winning lucrative shopper-marketing budgets

Growth of Amazon's search business hasn't just come at Google's expense. Some advertisers are taking more of the money they would spend with the likes of Walmart and Tesco to buy as much as half of their ads on Amazon instead.

Unsurprisingly, it pays to be a sports league -- especially when a major platform comes knocking for original video.

Ahead of Google's news and as the industry prepares for a future where tracking the behavior of users will likely be much more difficult, Digiday caught up with Omnicom Media Group CEO Scott Hagedorn to get his take on the current landscape and what it means for media agencies.

A lawsuit filed by PopSockets in April is a good glimpse into just how far Amazon has to go when it comes to getting rid of counterfeit products on its platform. The suit is filed against a seller that makes PopSockets knockoffs, as well as a host of other defendants, including businesses, that it says are involved in the problem.

Mass retailers are competing to grab a larger piece of the market share in the pet care category as shoppers shift away from specialty stores.

Connect with Kroger, Prudential, HelloFresh and more at the Digiday Brand Summit as we explore how brands are building for the future.

With the right multi-channel mobile messaging strategy, your e-commerce brand can drive better, full-funnel results. Register for the webinar. Sponsored by Chatkit.