| Dear readers, Welcome to a special edition of the Advertising & Media newsletter. I'm Lauren Johnson, a senior reporter who covers advertising technology and Amazon's growing advertising business. We'll still be sending out our weekly newsletter tomorrow but I want to highlight my recent reporting on Amazon in a dedicated newsletter. I've spent the past few months diving into the e-commerce giant's $10 billion advertising business. Amazon may still be a distant third to the duopoly of Facebook and Google, but the company is increasingly playing a bigger role for advertisers. By 2023, research firm Pivotal Research expects for Amazon to make$38 billion from advertising. Below is a list of stories Business Insider has published that give a peek into Amazon's advertising revenue, organized by subject. Have an idea for another story or a tip? Let me know at [email protected]. New ad formats and measurement tools Amazon is pushing harder into video search ads, and industry insiders say it's a direct attack on Google 'It's in this weird middle ground:' Amazon has a new plan to win over big brands with video ads, but agencies aren't buying it Amazon is finally letting brands track traffic from Facebook in its latest effort to cozy up to big marketers Amazon is opening up ads in AmazonFresh, its Instacart killer, to win over big packaged-goods brands Relationships with agencies Inside Amazon's charm offensive to win over big brand budgets from Madison Avenue Marketers say Amazon's advertising business is difficult to navigate. Here's why the company thinks the 'chaotic' structure actually makes sense. Amazon's move into private labels Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of its tactics Many of Amazon's exclusive products look just like other brands you know and love — see them side by side Warren's plan to fight big tech directly threatens one of Amazon's most successful businesses OTT Amazon wants to take on OTT heavyweights like Roku for advertising dollars. Here's the pitch deck it's using to sell marketers video ads. Big brands like Verizon and Toyota are backing Amazon's Freedive as the e-commerce giant pushes deeper into OTT advertising A top Amazon Studios exec talks about why it puts a huge focus on experiential marketing and reveals how it will push its 'Lord of the Rings' series It seems like Amazon and Google may finally be ending their streaming video feud Influencer marketing Amazon is now paying influencers big commissions to sell its products. We got a leaked document that shows how it all works. Amazon wants to build an army of influencers to help sell products. We got an inside look at how much people are making. Amazon is paying influencers big commissions to sell its products, and it's open to anyone. Here's how to sign up. Meet the influencer agency that is helping Amazon merchants break free of the e-commerce giant Moving into New York Amazon decided to shut down HQ2 in New York but advertisers see no sign of the e-commerce giant slowing down its attack on Madison Avenue Competing with Google and Facebook The growth rate of Amazon's ad business is plunging but revenue is still up Digital now makes up the majority of marketers' ad spending, and Amazon is poised to win big as it eats into Google's share Amazon's ad business is set to more than quadruple by 2023 — and Google should be worried Amazon's nascent ad business is bigger than it's ever been — and it's starting to make inroads with big brands 'They should all be worried': Google's move to bring shoppable ads to image searches should terrify Amazon, Instagram, and Pinterest Google's ad business is facing its biggest new threat in years, but for Google's Q1 earnings, Amazon's 'bark is worse than the bite' | 