Practical Ecommerce Merchant

Feb. 24, 2025

Born to Run with Amazon

Born to Run with Amazon

Some 41% of U.S.-based enterprise brands and retailers planned to use an Amazon-sponsored program — such as Vine or Born to Run— to help drive sales in 2025, according to the recently released “State of the Amazon Seller 2025” report from Jungle Scout.

In January 2025, Jungle Scout queried nearly 1,500 Amazon vendors, marketplace sellers, and folks just getting started with the platform. About 75% of respondents came from the United States, and 47% worked at a “large brand or retailer.”

The report reflects the sentiment of surveyed sellers but not necessarily the overall marketplace.

Nonetheless, more than four in 10 respondents from enterprise-level businesses ticked the “Born to Run/ Vine / Amazon Programs” box for planned growth channels in 2025.

Vine is Amazon’s program that invites trusted reviewers to share their candid product opinions. The unspecified other “Amazon programs” tells us little, but “Born to Run” is interesting.

What Is Born to Run?

Amazon’s Born to Run program is an exclusive, invitation-only initiative to help Amazon vendors accelerate sales of new or existing products.

Merchant Cuts Revenue 60%, Profit Rises 25%

Mathias Schrøder grew his company's revenue, but bloated overhead meant little profits and even less free time. Then he had an idea. Read article >

New Ecommerce Tools: February 20, 2025

This week's rundown of new services for merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace ads, influencers, and social commerce. Read article >

Charts: Global M&A Trends Q4 2024

Per a Bain & Company report, the deal value of global 2024 mergers and acquisitions transactions was up 15% year-over-year. Read article >

From the Archive: November 1995 (Before Google)

How to Attract Visitors to Your Website

Too many web marketers work on the if-you-build-it-they-will-come model. They won’t. Once you build a Web site, you must give them a reason to come. A Web site is a passive form of marketing... Read article >

📊 Ecommerce Chart

GenAI for recommendations

🎙️ Ecommerce Conversations Podcast

AI Won’t Replace Creativity, Says Studio Founder
Bento Elevates Ecommerce Email Marketing

🎯 Industry IQ

Resources from our advertisers.

Passport Just Made Global Growth Easier

Free, 30-minute streaming videos.

Drive More ROI from Meta and Google Ads

You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab.

Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.