| Amazon is increasingly working directly with brands on advertising deals. The company has always had a robust direct line to brands via an API for Amazon Marketing Services. But working directly with big brands for bigger media buys, without agencies in the process, is new for Amazon. Publishers are concerned that signals that inform ad buyers when users have given their consent to be served personalized ads -- which are critical under GDPR -- are not being passed correctly across the digital ad supply chain. Several publishers have said they've lost ad revenue as a result. In our latest Confessions, a social marketing exec said that influencer networks, ad agencies and talent management firms often claim to represent the same talent, which can hurt the influencers' reputation with advertisers. "It's a race to the bottom." Fortnite's a wildly popular game that counts big fans like Drake and reportedly made $315 million in revenue in June. Now, science and entertainment publisher Inverse is bringing a Fortnite-themed talk show to Twitch. Richard Gingras, Google's vp of news, joined The Digiday Podcast this week to discuss how the open web transformed and has effectively shrunk the role of news organizations. With new business models coming in, it's becoming clear that not all news organizations will survive, he said. Discover how retail is evolving to keep up with the rise of e-commerce through new social media practices, strategies for building better relationships with Amazon and much more at the Digiday Retail Forum, taking place Aug. 23 in New York City. Register by today, July 19, for $100 off passes. |
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| Shareen Pathak The company is increasingly sending its burgeoning sales team to directly meet with marketers and chief marketing officers, according to people familiar with the matter. |
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| Jessica Davies "It’s like [kids' games] Stuck in the Mud, Leapfrog, Kiss Chase and British Bulldog all being played together at the same time on the same playground. Only nobody is really sure which game they signed up for." |
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| Sponsored Content PubPlus It's no secret that Facebook is cracking down on publishers. This strategic move makes perfect sense for the social media giant, but it leaves many online publishers wary of the buzz that they may have heard recently about abrupt changes that Facebook is planning to roll out. Sponsored by PubPlus. |
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| Tim Peterson Advertisers are being pitched the same influencers by different companies that may not represent them well, according to a social marketing exec. |
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| Lucia Moses In the science-focused publisher’s new talk show “SquadUp!”, hosts play Fortnite with ordinary people around the world. |
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| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
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| Sponsored Content Roxot 82.5% of digital display ads will be bought programmatically in 2018 and that number will grow to 86% over the next year. The more developed the market is, the fewer growth opportunities there are and as major markets are maturing, publishers will continue to struggle to increase their advertising revenues unless something changes. Sponsored by Roxot. |
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Extended deadline:
July 27, 2018 |
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Early deadline:
August 3, 2018 |
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ALL EVENTS |
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