Amazon confirms its DSP will include new page-level reporting through its Traffic Events API.
| Amazon confirms its DSP will include new page-level reporting through its Traffic Events API. Additional coverage: Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December. Google's share of the search market's fallen recently, suggesting changes in user habits have gained momentum. How are brands responding? The Donald Trump administration’s tariffs, which impose an additional 10% duty on Chinese imports, have led to an increase in creators’ business costs. Per Google’s latest update, third parties will be "proxied" when it comes to tracking IP addresses and limiting fingerprinting, in incognito sessions. Our most-read story this week: Rockstar Games talks with top metaverse creators, with an eye on making ‘Grand Theft Auto’ the next creator platform Other things to know about Enter the Future Leader Awards to recognize the up-and-coming leaders in your company. Previous winners include talent from Duolingo, New York Times Advertising and more. Submit your entries by February 28 to save. To unlock the full potential of retail media, RMNs and advertisers require solutions that enrich person-level data across both business and consumer personas. Sponsored by Eyeota, a Dun & Bradstreet company. With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication. Sponsored by Simpli.fi. | | |
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