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AlternativeFacts.com Is Now Redirecting Viewers to an Article About 'Gaslighting' Before, it pointed to a New York Times story By Christopher Heine Three days ago, people found it interesting that AlternativeFacts.com was redirecting readers to a New York Times story about White House senior advisor Kellyanne Conway's reference to "alternative ...
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12 Really Intriguing Digital Marketing Stats From This Week Mobile Redditors and digital media to La La Land By Christopher Heine It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.
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Facebook Is Changing How It Ranks Videos in the News Feed Longer content is poised for a boost By Marty Swant Facebook announced today that it's changing how it ranks videos that appear in the News Feed. The social network will favor longer videos with high percent-completion rates over short-form content and ...
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Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place Explore tab will make it easier to discover the best content By Marty Swant Twitter is finally adding a long requested feature: A better way to discover people, events and trends.
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Google Misses Fourth-Quarter Earnings Despite Increased Advertising Revenue Growth led by mobile and YouTube By Marty Swant Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew.
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When the Weather Is Bad, Digital Billboards for the 'Baywatch' Movie Will Try to Cheer You Up They use data to target cold folks By Christopher Heine The ad campaign is underway for the Baywatch movie, which opens nationally on May 26. While the forthcoming flick most likely won't go down in cinema history with the likes of Citizen Kane or Chinatown, its ...
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7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot How about 90 Snapchat Discover takeovers for $5 million? By Lauren Johnson The 30-second Super Bowl TV ad remains the undisputed king of the advertising world, but year after year, marketers continue to wonder if it's worth it, especially as platforms like Facebook, YouTube and Snapchat ...
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