Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment performance.
ClickZ Daily: February 25, 2020 |
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| Good Morning! Today we spotlight MPM platform Allocadia, a technology that provides real-time insights into marketing investment performance. See how by using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment (ROMI) this past year. Also, new Ascend2 research finds only one in five marketers have a strategy in place for optimizing their martech stack. Just 19% of respondents to Ascend2’s survey indicated that they’ve implemented a martech stack strategy, while nearly 60% of respondents are currently working on or developing a strategy. Also ICYMI: DigitalChalk, a best-in-class Learning Management Solution, has merged with Selleration, an award-winning Sales Enablement company that features data-driven, immersive and interactive Sales onboarding and development. ExpertFile launches first of planned artificial intelligence (AI) features for its Expertise Marketing Platform. 88% of marketers prefer omnichannel campaign strategy, according to Merkle’s Q1 report for 2020. ScreenCloud, the digital signage SaaS company, announced new capabilities to its platform, which the company has been building in the background since 2017. PUMA has announced a global partnership with Emarsys, the omnichannel customer engagement platform, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale. Leanplum, the leading multi-channel customer engagement platform, announced that it has raised an additional $27 Million as an extension of its Series D growth round |
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Marketing Automation Jacqueline Dooley This month’s martech company spotlight profiles MPM platform Allocadia, a technology that provides real-time insights into marketing investment performance. |
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Insights Jacqueline Dooley Ascend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. Read more |
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| Digital Leaders Mahir Prasad Here are 13 people who we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Read more |
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| Digital Transformation Tereza Litsa Emerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key trends we need to know. Read more |
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| Digital Marketing Megan Heuer Megan Heuer, VP of marketing at Engagio, highlights some common benefits from account-based marketing (ABM) not typically discussed. Read more |
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| Digital Advertising Mark Kopera Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are grabbing the customer’s attention. Read more |
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Digital Marketing Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than ever to connect with these audiences. But with these advancements also come challenges. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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