Getting comfortable communicating agent value In most service-oriented industries, professionals typically have to prove themselves before customers sign on. Brokers can help agents explain their value so that it is understood by the customer. Full Story: REALTOR® Magazine (7/17)
3-Step Buyer Presentation Strategy for a Signed Buyer Rep. Agreement Buyer Rep. Agreements are becoming crucial, and we've got you covered. Our guide walks you through each step, making it easy to show your value, set expectations, and navigate agreements effortlessly. Get ahead of the curve in the ever-changing world of real estate with this essential guide. Download Now.
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6 reasons you should be using Reddit Marketers are missing a trick by not being active on Reddit, from reaching its 270 million active weekly users to interacting with its highly-engaged communities, writes Boathouse's Geoff Gates. The platform is renowned for its opinionated audiences, making it an ideal channel to glean industry-specific insights and feedback, Gates advises. Full Story: SmartBrief/Marketing (7/30)
Ad industry awaits Google's proposed user-choice prompt Adtech companies and online publishers are monitoring the wording and timing of Google's user choice prompt as it drops its proposal to eliminate cookies from the Chrome browser. Apple's 2021 "Ask App Not to Track" language could be a model for Google's prompt, and Matt Prohaska, CEO of Prohaska Consulting, says publishers are facing "a lot of frustration about time, money, energy spent creating something for a new world that now is going to be different again." Full Story: The Wall Street Journal (7/28)
There are 237 U.S. cities where starter homes cost $1M-plus The number of U.S. cities where a typical starter home costs $1 million or more has jumped to 237, nearly tripling since 2019, according to a Zillow report. However, the average price for a starter home nationwide is much lower, at $196,611, according to Zillow. Full Story: USA Today (7/29),Quartz (7/26)
Designers say stripes remain timeless element for interiors Interior designers predict that stripes will remain a popular and timeless pattern in home decor due to their versatility and historical significance. Stripes can adapt to various styles, make spaces appear larger and add visual interest, making them a perennial favorite in both fashion and interior design. Full Story: Better Homes and Gardens (7/29)
Sen. Elizabeth Warren, D-Mass., has introduced the American Housing and Economic Mobility Act, proposing to spend half a trillion dollars to create several million housing units nationwide. The bill aims to lower housing costs by 10% and save families about $140 a month, funding the initiative by revising the federal estate tax on the wealthiest.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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