Alexa, show me Tripadvisor’s voice-activated marketing strategy In the latest Marketing Masters podcast episode, we speak with Kip Knight about how marketing leaders can rebuild their business relationships.
ClickZ Daily: August 11, 2022 |
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| Good morning! Alexa…show me a great example of voice-activated marketing? Do you use a voice assistant to help you boil an egg, search for local restaurants and businesses, or plan your next holiday? If so, you are not alone. 36.6% of the US population owned a smart speaker device in 2021. Over the past three years, TripAdvisor has recognized this frontier as a vital part of its communications strategy and has created a unique audio experience for its audience on Alexa smart speaker devices. Audience members are taken on a customized voice tour (of Orlando or Abu Dhabi) simply by saying “Alexa, launch Visit Orlando.” We spoke with Justin Reid, Director of Media, Destinations, Hotels, and Growth at Tripadvisor to learn how Tripadvisor built its voice-activated marketing strategy! |
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Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." |
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Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
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| Strategy Mark Pontrelli It's not as easy as making a video and putting it out on all of your social media accounts. If you're doing that, stop. Instead, customize your content to each platform to ensure it resonates. It sounds daunting, but it will save you time, money, and tears down the line Read more |
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| Brand awareness Benjamin Broomfield “At Mastercard, we strive to ensure that our brand is instantly recognizable and top of mind. Our sonic melody and overall audio strategy gives us the opportunity to extend our iconic symbol and create something even bigger that we can use to meet people where they are naturally, rather than being intrusive with annoying ads or pushing a brand message.” Read more |
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| Digital Marketing John Hall Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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