New Articles

Brand Is Experience in the Digital Age

While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now have a wider range of interaction with companies and greater choice in product selection. Today, brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral brand components, many of which are shaped by interaction design.

B2B Product Specifications: Guidelines for Creating Useful Product-Specs Pages

Effective product information on B2B sites satisfies 5 main criteria and can be put together using our spec lists for physical and software products.

New Video

Don Norman on the term "User Experience" (2 min. video)

Don Norman explains the origin of the term "user experience" and what he thinks about the way the term is being used today.

UX Conference

• Toronto, Canada: July 10–15
• Melbourne, Australia: August 1–5
• Seattle: August 15–19
• New York City: September 10–16
• Atlanta:October 3–7
• London: November 5–11

Full event program describing all full-day UX training courses.

Deadline to save $200 on Toronto, Canada registration: this Friday, July 8 (5pm)

Online Seminars

• Informal Sketching Techniques: Concept Drawing to Understand Complex UX Challenges and Align Your Team, August 24