Instacart just announced a ramped up partnership with The Save Mart Companies, California’s largest regional grocer. The push is all part of Instacart’s strategy to expand beyond grocery delivery by convincing retailers that they need its tech and advertising. (Instacart’s ad business brought in $871 million in 2023, nearly 30% of its overall revenue)
So we asked:
Grocers: Are you using Instacart’s tech or ad tools?
And you answered:
- Nope, we manage those features (61%)
- Yes, we use them (29%)
- Other, tell us in the comments (10%)
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Have another thought? Weigh in on our LinkedIn poll here, or email the SN team at [email protected], and make sure to include your first and last name and job title. Have a great weekend. WHAT DO YOU THINK? | 
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