| "We haven't found a way to reach age-appropriate consumers on Snapchat." Alcohol brands are hesitant to advertise on Snapchat because they're concerned about the platform's ability to verify that ads are only served to people 21 and older. As the number of self-checkouts at convenience stores and supermarkets climbs, Hershey is increasingly missing out on unplanned candy purchases at cash registers. That's why the candy maker is attempting to re-create these purchases online. "There's no money in news feed video." The Onion's Mike McAvoy compares Facebook video and YouTube on the latest episode of the Digiday Podcast. Amazon's private-label brands brought in $2.5 billion in sales for the company in 2016. Subscribe to Digiday+ to learn more about Amazon's private-label business. From Glossy: Luxury accessories have become a bigger draw for millennials than high-end clothing. Anticipating your customer needs at any time. Swooping in with the right message in the right environment. The marketer's dream is finally being realized in a new wave of intelligent customer interactions. Get the guide. Sponsored by IBM. For agencies and brands, understanding and synthesizing data is of paramount importance. Hear from brands like Boxed, Bud Light, Equinox and much more about their data strategies at the Digiday Hot Topic: Data-Driven Marketing on Sept. 7 in New York City. |
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| Shareen Pathak Alcohol brands have concerns about the platform's ability to verify that ads are only served to people 21 and up. |
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| Yuyu Chen The candy manufacturer is testing VR and online shopping experiences with brick-and-mortar retailers to spur impulse buys. |
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| Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
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| Aditi Sangal The Onion president and CEO discusses the pros and cons of creating video for platforms. |
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| Digiday Editors Amazon has a not-so-secret weapon in its arsenal in its top-secret private-label business. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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