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from the series "Holding the Camera" by Alberto Vieceli |
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Festival Images Vevey 2020 |
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5 – 27 September 2020 |
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First project unveiled: |
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from the series "Holding the Camera" by Alberto Vieceli |
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Until the announcement of the full programme in July the first project will be unveiled on the roads of the Vaud Riviera with mysterious giant photographers adorning a Vevey-Montreux-Chillon-Villeneuve transport company (VMCV) bus. Over the last few days, a surprising bus may have eye-catched local people in Vevey. A public transport bus has been decorated with a selection of images collected by graphic designer Alberto Vieceli, all in the colours of Festival Images Vevey, which will take place from 5 to 27 September 2020. |
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from the series "Holding the Camera" by Alberto Vieceli |
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There are many ways to hold a camera. From the most conventional to the most unexpected, Vieceli presents with his project "Holding the Camera", images drawn from advertising campaigns, instruction manuals and promotional leaflets. The Zurich-based graphic designer creates an inventory of positions adopted when taking a photograph in the bygone analogue era. He investigates how to look through a viewfinder, how to tilt a camera, how to hold it at waist level, horizontally or vertically… Both technical and outlandish, these graphic-enhanced archives by Alberto Vieceli will be displayed indoors at the Swiss Camera Museum for Festival Images Vevey in September. |
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A section of the project will be visible as an installation outdoor, on a regional public transport bus. © Festival Images |
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