Thomas Butta is Chief Strategy and Marketing Officer for Airship, the mobile app experience platform. We ask him what makes a great mobile app experience, and learn about why marketers should have what he calls a ‘life after download’ mindset.
Influencer marketing has become an integral part of the marketing mix for many brands today. But how can brands ensure that they forge successful influencer partnerships in a crowded and evolving creator economy?
At ‘AUTHENTIC: Marketing in the Creator Economy’ – an event hosted by creator management platform GRIN – brand representatives spoke about their various approaches to influencer partnerships, and how they get the best out of a diverse creator mix.
This month’s edition of Digital Transformation Monthly looks at the rise of loyalty programmes, discussing how they have evolved and the factors contributing to the current surge of brand investment in digital loyalty schemes.
Econsultancy’s Ecommerce bundle consists of four reports that set out a comprehensive blueprint for businesses looking to update their existing ecommerce offering or develop a new proposition. It covers strategy and operations, generating demand, converting demand and measurement.
