| | Airship’s Patrick Mareuil on mobile customer engagement strategies: “third-party data will only get more scarce”
Patrick Mareuil is Managing Director EMEA at Airship. We spoke to him about privacy, how to optimise app experiences, and what marketers need to do differently in the months ahead. |
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Trends & Developments in Digital Commerce From the Latest Analyst Research
With the evolution of technology, the pressure to digitize is increasing, and so are customer expectations. To better compete and stay ahead of market developments, businesses need to be able to act and adapt fast, and to continuously test new ideas, features, touchpoints or entire business models to continuously improve their digital offering without lengthy detours. |
How KFC became Marketing Week’s Brand of the Year
At the Festival of Marketing this week, Marketing Week Editor Russell Parsons sat down with two of KFC’s key marketing decision-makers – Paula MacKenzie, General Manager for UK&I and Jack Hinchcliffe, Chief Marketing Officer, to discuss the path that led KFC to receive the Brand of the Year award.
Together, they discussed the decision to pull the brand’s famous slogan ‘Finger Lickin’ Good’ at the height of the Covid-19 crisis, to the importance of a creative culture in achieving business success. |
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| Digital Transformation Monthly – October 2021
This month, the report looks at the grocery brands seeing strong online growth, new partnerships in retail and the new digital bank set to ramp up competition within the UK retail banking market. |
Data-driven Marketing Best Practice Guide
A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution. |
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The Skills Dilemma 2022: How can marketing cross the digital chasm?
November 3rd 2021, 3pm GMT | 11am EST
An existing digital skills gap has been exacerbated by rapid digitisation post-Covid. Join our next briefing as we ask a panel of senior marketers and digital professionals what they see as key skills for 2022 and whether modern job descriptions are asking too much of new hires. |
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| A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable. |
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Digital, marketing and ecommerce leaders are regularly discussing the industry topics that matter on Econsultancy’s dedicated forum on Guild – the platform designed for professional groups to connect, communicate and collaborate.
Join Econsultancy Connect on Guild for free and make sure you’re part of the dialogue. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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