AirAsia CTO Pablo Sanz gave a keynote presentation at the World Aviation Festival Virtual in April on how AirAsia went about expanding beyond travel into complementary areas like healthcare, lifestyle and finance, and how these different ‘pillars’ interact within AirAsia’s super app.
Towards the end of 2020, McElwee was recorded in conversation with Good Growth’s Dan Kendall as part of a new series of The Good Growth podcast. The conversation touches on a particularly interesting brand campaign from Kellogg’s, as well as insight from McElwee’s work in different marketplaces, and his opinion on the importance of personalisation in ecommerce.
Roy Capon, CEO at Zone, outlines the organisational requirements of a great customer experience strategy. Hear Capon speak at Festival of Marketing: Fast Forward, June 7-10th, discussing why customer experience is inseparable from employee experience.
This quarter’s edition covers social platforms’ efforts to help creators monetise their work, including Snapchat’s launch of Creator Marketplace, the introduction of Creator Shops on Instagram and Twitter’s new Tip Jar.
Building a Digital Culture With the pandemic bringing greater levels of unpredictability, many businesses are facing unprecedented changes. In order to thrive, businesses must nurture organisational cultures that are both customer centric and digital-native.
Digital Transformation: Agility and Innovation Best Practice Guide Econsultancy’s Digital Transformation: Agility and Innovation Best Practice Guide explains how organisations can adapt to changing circumstances, benefitting from continuous exploration and innovation, by applying key agile principles to marketing, ecommerce and innovation practice.
