AI vs. SEO | Canonical Tags | TikTok

Feb. 13, 2023 | ♡ Thank you for subscribing!

AI Won't Kill SEO, but Plan Anyway

Rampant speculation among marketers has fueled fears that AI-powered search engines will produce more answers than links, delivering less traffic to millions of websites.

The concern, while likely overblown, is worth acknowledging. On the one hand, businesses should not panic. Artificial intelligence will not destroy organic search traffic this year, this decade, or ever.

But it’s hard to ignore to dramatic popularity of ChatGPT and the AI-driven arms race of leading search engines — Google, Bing, and Baidu.

Hence business leaders should plan for possible outcomes. I’ll address four of those possibilities in this post:

Read article >

SEO: Canonical Tags Dos and Don’ts

Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals. Read article >

8 TikTok Content Ideas for Merchants

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. Read article >

6 Daily Videos Drive DTC Sword Seller

Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date. Read article >

🔥 Today's Great Ecommerce Idea

Recruit loyal customers for referrals

"Dedicated customers want you to succeed. They also love getting something at a discount or free. Offer customers special coupons, products, or gift cards for sending buyers your way. Alternatively, run a social media hashtag campaign wherein shoppers post photos or videos using your items. The goal is to generate interest in your store." - Pamela Hazelton, Senior Contributor

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Maker of Apple Watch Bands Looks to Diversify

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