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15 examples of artificial intelligence in marketing
While we often talk about using or incorporating AI in marketing, what do we really mean by that? What does it look like in practice? Here are 15 examples of AI and machine learning in action in the marketing industry.
Register to join Econsultancy at MWLive, 6-7 March
March 6-7 sees Econsultancy taking part in Marketing Week Live at Olympia, London. We’ll be hosting some brilliant workshops and talks over the two days, and clientside marketers are all invited to register for free.
Five marketing lessons from the success of Gymshark
How has Gymshark gone from a small online retailer to a full-on global brand? Here’s more on Gymshark’s success and the lessons we can learn from it.
Diesel’s new loyalty scheme makes everybody an influencer
Denim brand Diesel has combined loyalty and influencer marketing in their SIDE:BIZ program, which remunerates its customers for promoting inventory on their behalf.
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
View all research
 
Econsultancy
 
In today’s evolving voice search landscape, inclusion in voice results is complex. A mix of technical optimisation and content optimisation is required. It is predicted that by 2020, 50% of all searches will be completed via either speech or image search, and that the use of voice-enabled speakers will increase by 130%. Watch Jon Buss, MD of Nothern Europe at Yext as he shares tips for increasing discoverability in voice search results.
Register now
 
 
Training
Fast Track Digital Marketing
London, March 6
Masterclass: Customer Experience (CX) (3 days) 
London, March 13-15
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
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Econsultancy
 
“Content” is all the rage in digital marketing, and it has been ever since brands realized their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute it. In this ebook, we'll explore how to lay the foundations for a sensible content marketing strategy, based on technologies and structures we’ve seen succeed with our customers and the Acquia Platform.
Download now
 
 
 
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Brand Recruitment
Digital Marketing Executive
Brand Recruitment
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Ecommerce Analyst
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Paid Social Media Executive
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