AI Shopping Gets Tricksier | MMA Has a New Home: India

A few weeks ago, you found the perfect Father’s Day gift — a T-shirt of your dad’s favorite band. You bought it online and had it shipped to his house. This week, the same online store keeps suggesting Phish T-shirts, size large, instead of the women’s athletic tops you’re actually looking for. The algorithm can’t distinguish between shopping for your dad or yourself.

Not if Diane Keng has her way.

It’s a hot Saturday night, and Famous Studios in Mumbai’s sea-facing Worli neighborhood is buzzing with energy. As young men and women, expats and Indians alike, line up to get into the massive retrofitted garage, you can hear cheering punctured with thumping house music. Cameras are trained on a cage in the center. Mixed martial arts fighters get in and battle it out, hungry to win. It’s a hunger that’s only growing.

These Underground Fight Nights, promoted by a firm called Pyna Experiences, just kicked off in Mumbai in March. But the contests are among a growing number of fight nights cropping up across India as the MMA industry targets the world’s fastest-growing major economy and second-most populous nation to fuel its expansion.

When Apollo 11 landed on the moon, it was irrefutable proof to the public that America, not the Soviet Union, was the world leader when it came to science, technology and general intrepidness. Now, President Donald Trump has made a new space race with China and Russia a key front in his fight to make America great again. In his recent Fourth of July speech, President Trump praised Apollo 11 as an example of what makes America exceptional — “For Americans,” he said, “nothing is impossible” — and singled out Gene Kranz, flight director for Apollo 11, who attended Trump’s Salute to America celebration.