The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.
| The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever. Additional coverage: Here's what we can tell you about Cannes Lions 2025 so far. PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers. At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs. MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients to their agency selections. Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand growth.” With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics. From sister site, Modern Retail: The death of the checkout counter is leading brands to rethink their store layouts. Our most-read story this week: WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars. Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about When teams are misaligned, they can incur hidden costs, including slow campaign rollouts, duplicated work and scattered feedback. Join this virtual event for practical insights into collaboration tools, real use cases and more. Sponsored by Wrike. Not all screens are created equal, and in the modern fragmented marketplace, how advertisers access and activate the best placements can make or break a campaign. Sponsored by VIOOH. When composable identity links insights across digital and physical environments, decision-making becomes more grounded in real customer data. Sponsored by Adstra. | | |
|
howdy! howdy! howdy! howdy! howdy! |
