AI marketing and business growth Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI.
ClickZ Daily: June 4, 2020 |
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| Hello! Today, as part of our ongoing focus on AI in marketing, we highlight how marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. A consistent message using AI will meet the audience in a natural way. Businesses that create consistency throughout the buyer’s journey will be able to generate growth. Also, in our latest key insights article we look at the top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad spend. AI in Matrch Survey Artificial intelligence (AI) has been long touted as the most significant trend in the world of marketing. It is a must have for every marketer in their tech stack. But is the martech community utilizing this tech to it’s fullest potential? Complete this survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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AI & Automation Ashley Schweigert Marketers must understand the modern-day funnel and flywheel approach to properly leverage AI. |
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Digital Advertising Kamaljeet Kalsi Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad spend. Read more |
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| Case Study Jacqueline Dooley Betches’s Co-Founder and Chief Creative Officer explains how their Quarantainment programming is helping beer maker Stella Artois reach millennial brides-to-be during COVID-19 lockdown. Read more |
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| AI & Automation David Greenberg David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid lock-in). Read more |
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| Digital Marketing Mower Insight Group Studies of past downturns and crises, combined with current research on consumer behavior around COVID-19, point brands to a clear course of action. Read more |
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| AI & Automation Lomit Patel Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework. Read more |
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Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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