Archive: Toolking.com; Tariff turmoil; Million-dollar loss ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
The search engine industry is changing quickly, upended by AI platforms that have altered queries and informational journeys. Consumers increasingly type extended prompts into AI platforms versus single keywords or phrases in traditional search engines. Prompts are much longer and are often voice-activated with follow-up questions. Moreover, prompts are typically much more descriptive and thus harder to predict. Nonetheless, knowing shoppers’ prompts is essential for understanding their needs. Unfortunately, third-party “question” tools are typically keyword-driven, unsuited for prompts. Prompt analytics tools New prompt-analysis tools are coming. For example, Similarweb’s new “AI Traffic Intelligence” reveals the prompts driving traffic to any web page. The tool is an add-on to the company’s “Web Intelligence” platform, which starts at $1,500 per year. Similarweb has not published pricing for the AI addition. There is no free trial. Aiso is another tool to see actual prompts based on topic, brand, or keywords. Users describe their business, products, and services. Aiso then shows actual, related prompts from ChatGPT and other AI platforms. Read article > |
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