Though marketing automationplatforms aren’t the newest tools in marketers’ tech stacks, they are central to the business strategies of both B2B and B2C companies, especially those in the ecommerce space. Marketing automationplatforms help businesses automate and streamline their marketing efforts by providing a wide range of features and functionalities, such as automating repetitive tasks and workflows.
AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization.
Let MarTech's all-new Marketing Automation Platforms: A Marketer’s Guide lead you through the dynamic marketplace for marketing automation platforms. Topics covered include:
- Trends driving the adoption of marketing automation platforms.
- How AI is transforming marketing automation platforms.
- Does your company need an marketing automation platform?
- Marketing automation platform vendor profiles.
