AI in marketing: How to find the right use cases, people and technology DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform.
ClickZ Daily: January 13, 2020 |
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| Happy Monday! Today we have DataRobot’s SVP of Marketing discussing how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform. Finding the right AI technology or platform backed by some business transformation help is absolutely critical to marketers’ AI success, according to Bill Hobbib. Also, a new report by Arm Treasure Data looks into how retailers will leverage data in the new year to build a better customer experience. Also ICYMI: Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers. Sisense, a leading analytics platform for builders, announced a funding round of over $100 million, continuing to power its market-leading growth and rapid customer adoption. Salesforce data shows an 8 percent increase in digital spend over the 2019 shopping season, with $723 billion in digital revenue worldwide. |
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AI Bill Hobbib DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing and managing the platform. |
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Analyzing Customer Data Barry Levine Arm Treasure Data's new report looks into how retailers will leverage data in the new year to build a better customer experience. Read more |
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| Content Marketing Mukund Ramachandran Dynamic Yield's Mukund Ramachandran discusses the importance of establishing an optimal content cadence in line with your organization’s personalization strategy. Read more |
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| Digital Advertising Jacqueline Dooley Kenshoo’s GM of Ecommerce discusses how being an API Partner in Walmart’s new digital ad ecosystem improves the sponsored ad experience on Walmart.com. Read more |
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| Content Marketing Gene Lee Mailchimp's Gene Lee discusses how seamless customer experience will not be achieved without collaboration and integrated workflows, and how designers can effectively solve for fragmented customer journeys. Read more |
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| AI Barry Levine IBM Watson Advertising announced the launch of IBM Advertising Accelerator with Watson, a solution aimed at helping advertisers find and convert the right audiences through Watson AI-powered technology. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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