AI-driven personalization yields impressive retail ROI Kibo’s CCO, Meyar Sheik, points to AI-fueled engines as the best vehicle for making one-to-one personalization possible.
ClickZ Daily: June 22, 2020 |
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| Happy Monday! Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engines as the best vehicle for making one-to-one personalization possible. Our latest key insights article finds that the UK consumers are become extremely concerned about the economy and its impact on their business, while local SEO strategies and consumer experiences lie at the heart of success. And Lomit Patel, VP of Growth at IMVU, provides an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succeed right off the bat. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ |
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AI & Automation Meyar Sheik Retail data is a goldmine for personalizing customer experiences. Kibo’s president and chief commerce officer, Meyar Sheik, points to AI-fueled engines as the best vehicle for making one-to-one personalization possible. |
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AI & Automation Lomit Patel Lomit Patel, VP of Growth at IMVU, provides an overview on a new lean form of AI to help VCs better predicate startups that were predisposed to succeed right off the bat. Read more |
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| AI & Automation Dan Drapeau Customer Data Platforms (CDPs) have enabled marketers to champion insight-driven opportunities that result in increased customer sales. What does the future hold for CDPs and their capabilities? Read more |
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| Digital Marketing David McGeough In this article, David McGeough, Director of International Marketing at Wrike, explores how the current COVID-19 pandemic is impacting marketing teams. Having experienced the economic downturns of both the 1990s and late 2000s, David reflects on the similarities, differences, and potential long-term effects for the industry. Read more |
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| AI & Automation Roman Daneghyan On our Peer Network briefing, IBM Watson Advertising's Jeremy Hlavacek discusses how IBM leverages its emerging technology for the good of human kind and how COVID-19 has positively changed technology's perception. Read more |
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Digital Advertising The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. While there isn’t a playbook for our current situation, companies realize that they need a new approach to their marketing activities. Download now |
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| Digital Transformation Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or software upgrade. Download now |
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