New EMARKETER data on the barriers to effective data utilization
| Hi John,
Despite significant investments in martech, many marketing teams struggle to extract full value from their data.
Discover the strategies marketing leaders are implementing to break down barriers and leverage web analytics for more effective segmentation and campaign execution in our new research report, “How Marketing Leaders Can Find Value and Opportunity in Data,” created in partnership with Acoustic. We surveyed 272 US marketing leaders to learn how they’re navigating organizational silos and disconnected platforms, and how AI is emerging both as a solution and a challenge.
AVAILABLE NOW
Enjoy!
Peter Allen Clark
Senior Analyst and Editor, Media Content
EMARKETER
Created in partnership with Acoustic. |
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