🎛️ AI can make your event a content gold mine

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Marketing on Threads: What you need to know

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Jul 14, 2025

While marketing theory is important, sometimes you need the pragmatic satisfaction of learning to do something. That’s why we have two “how to” posts today.

First is Lisa Shaw’s article on using AI to extract a month’s content from a single event. It covers everything from pre-event planning and content strategy to personalizing outreach and automating content generation.

Next, Dan Taylor shows how to use GA4 annotations to capture business context, align teams and speed up analysis.

Constantine von Hoffman
Managing Editor

Event marketing

How to use AI to turn one event into a month of content

AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.

Google Analytics 4 (GA4)

How to use GA4 annotations to add context and clarity to your analytics

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

MarTechCharts

B2B buyers want less sales contact

But when B2B buyers do want to engage sales, it's often at critical moments in the process.

Search Engine Land webinar

What generative search means for brand visibility (and what CMOs are doing about it)

Search is no longer a list of links. It’s a synthesis. A story. And generative AI decides what that story is. Is your brand showing up the way you intended?

Social media marketing

Marketing on Threads: What you need to know

Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.

Customer experience

Amplitude acquires Kraftul to improve customer feedback analysis

The company hopes to give marketers better insight into the reasons behind customer behavior.

MarTech intelligence reports

The era of easy targeting is over. Now what?

As cookies fade and privacy tightens, this Martech Intelligence Report shows how identity resolution platforms are powering the next era of customer recognition. Get a clear view of the leading vendors, emerging tech, and what it takes to adapt now.

Marketing management

Why marketers are leaving and what it takes to stay

Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.

What else we're reading

Good reads and conversations to help good marketers get better.

Are you a sad Squidward marketer, or a happy SpongeBob? Marketers share automations they built that solved real-life problems How brand building leads to higher margins What’s the best way to generate leads on LinkedIn? What happens when you mix soap, cookies and AI? Let your creators run free to win

MarTech research

Surveys and research reports to make you a more-informed marketer

Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

Enterprise Digital Asset Management Platforms Generative AI for Content Creation B2B Data Enrichment and Hygiene Email Marketing Platforms Identity Resolution Platforms Marketing Work Management Platforms Marketing Automation Platforms Customer Data Platforms Call Analytics and Conversational Intelligence

What they're saying

“When you treat event content like a business asset and use AI to scale it, you’re not just running events. You’re driving pipeline.” – Lisa Shaw in How to use AI to turn one event into a month worth of content. “Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Use them to build a scalable strategy that makes your analytics smarter, faster and more collaborative.” – Dan Taylor in How to use GA4 annotations to add context and clarity to your analytics.