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Shoppers believe that grocery retailers are earning a 35.2% net profit margin, a whopping 14 times higher than grocers’ actual average of 2.5%, according to a new survey.
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Were you aware of just how big this discrepancy is? Are you taking any steps in terms of price / loyalty / other messaging to offset that perception? Let us know in the comments here, or email your thoughts to SN Executive Editor Chloe Riley at [email protected]. READ MORE |