Plus, Marketo May ‘22 release notes
| Good morning, Marketer, and a quick look at marketing budgets in recent years shows that expectations have been rising and falling, and rising again. Budgets as a percentage of annual revenue are back up for 2022. But this instability creates whiplash for individuals, and also for organizations. Top of mind is how companies are adjusting to this instability with tech. Which makes our 2022 MarTech Replacement Survey a crucial part of understanding how the marketing landscape is adapting and evolving. You can take the survey here. Chris Wood,
Editor | | |
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| How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban? Read More | | |
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| Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements. Read More | | |
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| Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. ABM components include your tech stack, assets, channels, and the expertise to execute and orchestrate everything. What can you expect to spend on each? What variables come into play? What kind of return can you expect from your investment? Read more | | |
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| Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts. Read More | | |
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| The world of customer data is changing. Download this report for the latest trends in data and usage in a privacy-centric world. Learn more. | | |
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| Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping. Read More | | |
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| Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times. Read More | | |
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| Unlock four focused hours of live training and Q&A that will empower you to identify and purchase the right martech for your company, deliver attribution your CFO will love (with the data you already have), and smoothly transition to Google Analytics 4. Choose your Master Class | | |
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Shorts Quote of the day.“You want to work in marketing? Work on your writing.” Tina Donati, content marketing lead at Alloy Automation | | |
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