Agents in Israel, Ukraine navigate war-torn housing | New agents: Prove your value without experience | Take reframing further: Aim for motivational shift
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Best Practices in Sales & Marketing
New agents: Prove your value without experience Rookies may find it challenging to win over potential clients' trust when they don't have a track record in real estate. Even experienced agents who are entering a new niche may have trouble articulating their competence in an unfamiliar market. This is when you can amplify your status as a REALTOR®. Listen to "Drive With NAR" for more. Full Story: REALTOR® Magazine (Jan. 17, 2023)
Reframing a situation—often involving you getting negative feedback—can be a good "mental tourniquet to the negative emotions, pressure and anxiety that threaten your performance," but stretching to achieve a motivational shift will lead you to better success, writes Susan Fowler, CEO of Mojo Moments. Fowler explains how to achieve the shift and cautions against ending up with a suboptimal, rather than optimal, game plan. Full Story: SmartBrief/Leadership (1/24)
Brands need experts to tend to their content gardens Businesses need to look closely at websites, blogs and other owned media properties, evaluate their merits, sort out the "weeds" and assign product managers or teams to oversee the most valued assets, suggests Robert Rose. Executives should possess skills such as editorial, marketing and design acumen and be responsible for marketing the media and building upon its success. Full Story: Content Marketing Institute (1/23)
Analyst: Real estate could benefit as economy shifts The real estate sector "could be an interesting play" as the market looks ahead to interest-rate cuts, says Callie Cox of eToro. Cox also notes that real estate is trading at a discount compared with prior years and that it "could be one of the sectors that stands to benefit as we see economic data improve, which we believe will happen." Full Story: CNBC (1/24)
Technology & Innovations
Mischief helps Opendoor make live sale during Super Bowl Opendoor will buy an Atlanta home during halftime at the Super Bowl, promoting the purchase with a pre-taped spot in the second quarter and following up with results in the third. Mischief @ No Fixed Address and Deutsch L.A. teamed up on the campaign, which includes teasers on national TV and YouTube, a Times Square billboard, paid search, social media content and influencer collaborations. Full Story: Muse by Clio (1/23),Ad Age (tiered subscription model) (1/24)
Business Wellness
How to navigate your business through 2024 With inflation concerns looming over businesses this year, focus should be kept on connectivity, cloud, collaboration and cybersecurity, according to Aparna Khurjekar, Verizon's CRO of business markets and SaaS. As financial pressures potentially increase, business leaders should focus on integrating SaaS technology from a single vendor to avoid higher costs and out-of-date tech. Full Story: Forbes (tiered subscription model) (1/24)
Fair & Equitable Housing
New Jersey lawmakers debate affordable housing overhaul Lawmakers in New Jersey are set to discuss a revised bill aimed at overhauling the state's affordable housing system, featuring transparency measures, new bonus credits and a revised oversight structure. Despite incorporating some amendments requested by municipalities and affordable housing attorneys, critics remain unconvinced, with concerns about the bill's far-reaching implications. Full Story: The Press of Atlantic City (N.J.) (tiered subscription model) (1/24)
Legislation & Regulation
Fed's emergency bank lending program to close by March The U.S. Federal Reserve's Bank Term Funding Program will close in March as previously scheduled. Rates on new loans from the BTFP taken out until then will carry higher interest rates, the Fed also announced. Full Story: Reuters (1/24),Bloomberg (1/25)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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