The marketing for the home, which was damaged in a blaze, was meant to get buyers’ attention over a “smoking-hot deal,” practitioner says.

Now on Styled, Staged & Sold: Home exteriors often come in just a few shades: beige, brick red, or grey. But more colorful homes are popping up across the country in hues from bright lilac to cheery yellow.

The Real Estate Buyer’s Agent Council (REBAC) is offering a new course that demonstrates how a fresh marketing plan helps you gain a competitive edge.

If you want to curb the number of nonurgent calls you get from clients at odd hours, have an upfront conversation with them about your availability.

Brick-and-mortar renovations focus on experiences and flexibility to attract customers and maximize profitability.