Hi,
Below is the most up-to-date agenda for the Cynopsis Measurement & Data Conference, which takes place Thursday, August 2 at the Dream Downtown in Manhattan from 9:00am-3:30pm. Thanks to our sponsors and partners for making it all happen: GroupM, Ultimate Data, DataPlusMath, Discovery, TV Time, News Corp, 605, Nielsen and The Ad Club of NY. Use the discount code "AGENDA" to receive $100 off your ticket price.
What Exactly Is the State of Third-Party Measurement? Moderated by the Media Rating Council, executives from TV Time, EIDR and 605 will tell you what matters (and what doesn’t).
Is Ad Attention Today’s Most Meaningful Metric? The panel, led by Discovery, Hulu, the IAB and TVision, will explain how time-based metrics are best compared and leveraged to determine not just who’s watching advertising, but how.
Groundbreaker Award: Donna Speciale Turner’s President of Ad Sales is being recognized as an innovator leading the charge in both data and audience experience.
The Bottom Line on What Advertisers Want Find out what the industry needs around consistent, transparent measurement, the benefits and risks of programmatic, as well as which campaigns serve as valuable models of this change. Experts from the following companies will be on hand: Janus Insights & Analysis, Amobee, Del Monte Foods, Horizon Media and Starcom.
Where Does Mobile Fit into it All? geopath will moderate a discussion between Facebook, Marvel and Oath focusing on how to get the most value from smartphones… using their unique characteristics as well as the rich data they generate.
Hall of Fame Award: George Ivie Media Rating Council's Executive Director and CEO is be honored for his tireless efforts toward achieving integrity in measurement.
Our lunch is sponsored by our friends at DataPlusMath and Discovery. They’ll lead us in a presentation on “The Power of TV to Drive Marketing Results.”
The Best Thinking Around Brand Safety Speakers from the 4A’s, NBCUniversal, News Corp, Nielsen, Public Knowledge, and the ARF will look at how the most forward-thinking advertisers are constructing safety profiles to defend themselves and protect their data while simultaneously scaling their campaigns.
Accurate Attribution, Where Are You? What are the metrics that will allow you to shift your budget to optimize marketing across channels? Executives from Google, A+E Networks, Blue 449, Ad-ID, Discovery and Sequent Partners will dig into the dilemma.
What to do with All That Data Speakers from A+E Networks, Moxie, Shareablee, Ultimate Data, Video Advertising Bureau will analyze the latest data solutions with actionable takeaways.
Closing Keynote: In this “call to arms,” Jack Smith, Chief Product Officer of GroupM, will show how the different languages and cultures of the linear and digital worlds have kept us apart. He’ll lead a group discussion on concrete ways we can raise awareness, promote tolerance and close the gaps.
To join us, please visit our website. And don't forget to save $100 with the discount code "AGENDA"
Thanks,
Lynn Leahey Editorial Director, Cynopsis Conference Producer, Measurement & Data |
