AI is transforming the way communicators work—are you ready to harness its full potential? Join Ragan's AI Certificate Course on May 7, 14, & 21 to gain the knowledge and skills needed to integrate AI effectively into your communication strategy.
Through expert-led sessions, you'll learn how to leverage AI for content creation, audience engagement, and strategic decision-making—all while navigating ethical considerations.
Week 1: AI Tools & Prompting: Beyond the Basics Explore the newest GenAI platforms, advanced prompting techniques and persona—driven approaches—so you can create more effective, tailored content while staying ahead of the AI curve.
Week 2: AI Copy, Visuals and Video Deep Dive Learn how to adapt prompts for richer multimedia results, safeguard your brand voice across formats and experiment responsibly—unlocking content that wows while keeping your strategy rock-solid.
Week 3: Agentic AI and Responsible AI Discover the must-have elements for an AI policy, how to measure AI’s impact on team productivity and campaigns, and best practices to protect your brand from bias, legal pitfalls and reputational damage.
Join us on May 7, 14, & 21 to tap into AI's full potential and drive measurable results.
