Register your team before Oct. 26 to lock-in the best rate!
Hi,
Below is the most up-to-date agenda for the Cynopsis Measurement & Data Boot Camp, designed for media pros who want deeper insights into how digital media is being bought, sold and measured. The half-day event takes place Wednesday, November 7 at the Yale Club of NY in Manhattan from 9:00am-1:45pm.
The Digital Vs. Linear War Is Over: Convergence Is Here
Measurement is now a team sport, no longer siloed into linear TV and digital content. That’s why our first session will unpack the fundamentals of cross-platform measurement today, focusing on the major trends sweeping the media industry in solving for unduplicated reach.
Audience-based Selling & Planning Strategy: Putting Fragmented Pieces Together
In a landscape where clients are evolving beyond age and gender into buying audience, the advanced audience marketplace is more confusing than ever. We’ll explain it all so that buyers and sellers can drill down on the most important pieces of this new way of serving the consumer across platforms.
Everybody into the Programmatic Pool! Buying & Selling Automated Ads
Programmatic media buying means that it’s easier for buyers to identify and evaluate their audiences across platforms, and easier for sellers to deliver the audiences that their clients want. But there’s still lots of murky water in the programmatic world that can lead to misspent money and lousy ROI. That’s why you need to attend this session.
Managing & Reporting on Campaign Successes
With more pressure than ever on marketers to prove ROI, the ability to oversee and deliver meaningful results is critical. But because the new cross-platform world creates extraordinarily “noisy” data, how does a seller optimize a campaign’s results? And how does a smart media buyer gauge that same campaign for their client?
To join us, please visit our website, and register your team by October 26th to lock-in the best rate. And thanks to our friends over at TV Time for being this year's sponsor!
Lynn Leahey Editorial Director
Cynopsis
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