While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story. Additional coverage: - Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption.
- Building ambitious, successful businesses outside the holdco model is more viable than ever. Here's who is taking advantage.
- The NFL is everywhere across the video spectrum, and it's leading the way for sports to be the centerpiece of upfront buying and selling.
- One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans.
- From sister site, Glossy: Fenty enters Roblox retail race with shoppable gloss experience.
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| Top Stories |  | | Ivy Liu |
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| | | | | While many ad buyers expect the amount of money committed in this year’s upfront overall across traditional TV and streaming to be flat if not down compared to last year, the sports side of the upfront is another story. | | |
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howdy! | | | | | Search marketing, once a relatively narrow and technical marketing discipline, is becoming much more wide-ranging amid AI adoption. | | |
| Advertisement |  | | |
| | | | | Amid declining organic reach, publishers rely more on paid media, especially paid social, to meet their objectives. However, determining the most efficient and impactful ways to deploy paid social is challenging but ever-critical. | | |
howdy! | | | | | Building ambitious, successful businesses outside the holdco model is more viable than ever. Here’s who is taking advantage. | | |
| | | | | Companies like Live Nation and Instacart are using data-driven partnerships to fuel growth, leveraging first-party data to create unique value and drive market stickiness. | | |
howdy! | | | | | The NFL is everywhere across the video spectrum, and it’s leading the way for sports to be the centerpiece of upfront buying and selling. | | |
| Advertisement |  | | |
| | | | | Travel brands looking to enhance measurement, drive bookings and improve efficiency are investing in data connectivity and identity resolution as the key to sustainable success. | | |
howdy! | | | | | One year after the launch of Google’s generative AI search feature AI Overviews, publishers are recalibrating their SEO and referral traffic plans. | | |
howdy! | | | | | While ad spend on Pinterest might be low, momentum among buyers is building. | | |
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