| From diversity to ‘seamless shoppability’: agency CEOs discuss the future of marketing and ecommerce At Ecommerce Expo last week, Richard Robinson, MD of Xeim Engage and Oystercatchers, chaired a panel of agency CEOs and asked them what they see in the future of marketing and ecommerce. Christopher Kenna, Founder & CEO of Brand Advance, a media network that helps advertisers reach diverse communities; Fiona Gordon, CEO of Ogilvy UK; and Pete Edwards, CEO of Spark Foundry, all shared their predictions. |
The Skills Dilemma 2022: How can marketing cross the digital chasm? An existing digital skills gap has been exacerbated by rapid digitisation post-Covid. Join us for our 3rd November briefing at 15:00 GMT/11:00 EDT to hear from a panel of senior marketers and digital professionals about what they see as key skills for 2022, and whether modern job descriptions ask too much of new hires. |
What not to miss at October’s Festival of Marketing This month’s event takes place from October 18th to 21st. The full agenda is over on the FoM website, with plenty of unmissable sessions, including Festival stalwarts such as Mark Ritson, Professor Byron Sharp and Dr Helen Edwards. |
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| Data-driven Marketing Best Practice Guide A best practice guide providing marketers with a pragmatic guide to data-driven marketing, covering the essential areas and setting out key strategies, methods and guidance that can support best-in-class execution. |
Ecommerce Quarterly: Q3 2021 A guide to the latest trends, developments, and statistics in ecommerce, providing a snapshot of what is happening right now in ecommerce and what you need to be aware of. |
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A content hub bringing you the latest from Econsultancy and our Econsultancy Live partners, examining how businesses can make ecommerce convenient, engaging, sustainable and profitable. |
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Join us on 3 November, 3pm GMT | 11am EDT, as we explore the ever-increasing digital skills gap and ask our expert panel of professionals the important questions surrounding digital, marketing and ecommerce competencies. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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