It is only a matter of time before generative AI content becomes a bigger part of political campaigns. With the political ad landscape to surpass prior spending levels in 2024 to more than $15 billion, agencies today need to consider the positives and negatives of genAI making its way into the space.
Agencies weigh the pros and cons of generative AI as political advertising grows It is only a matter of time before generative AI content becomes a bigger part of political campaigns. Additional coverage: Publishing executives used their companies’ latest earnings calls to continue discussing the uses and challenges around generative AI technology and its impact on media businesses. Due to the decline in engagement of Meta's Threads, X (formerly known as Twitter) is hoping to attract more content creators to its platform via ad revenue share payouts to users who are subscribed to X Blue. While the formal agency-of-record relationship focused on TikTok specifically may be a rarity, agency execs say that marketers have been seeking more and more agency expertise when it comes to the platform. For all the attention being paid to X (née Twitter) these days, the svp and head of paid social at Digitas North America is keeping a closer eye on Meta’s Threads at the moment. MFAs are top of mind for marketers, despite them not really having a set definition. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5, where we’ll connect attendees with media buying leaders from Havas, Dentsu, OMD and many more. Your last chance to save on passes is Monday, August 21. Business-to-business marketing focuses on activating decision-makers at target companies, converting them into customers. Group targeting offers B2B marketers efficient ways to maximize their campaigns. Produced in partnership with Marketecture. In-store and proximity ads have become part of marketers’ multichannel approaches to driving discovery and consideration for brands and products. Sponsored by Best Buy Ads. | | |
|
howdy! howdy! howdy! | Sponsored by Permutive | | Survey: How are publishers driving ad revenue? | | As publishers look to monetize their audiences and build deeper relationships with brands, they are changing their approaches to open marketplaces and direct-sold deals. Publishers: Take this survey and tell us how you’re creating engagement and positive ad outcomes for a $5 gift card. | | |
howdy! howdy! |
