Even as we start 2023 with uncertainty, marketers are looking to digital video, social media and the metaverse as priorities this year.
January 02, 2023
Agencies plan to focus on TikTok, among other channels, in 2023
This article is part of a limited editorial series, called The 2023 Notebook, that is designed to be a guide to marketing and media buying in the new year. Explore the series here.
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BDG, Insider, WSJ and other publishers are bracing for the uncertainties of 2023 with lessons from the pandemic. 2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place. More in this Digiday+ Media Buying Briefing. Other things to know about Join us for Digiday's Media Buying Summit from March 6-8 in New Orleans, LA as we discuss the trials and successes of navigating very important industry challenges. Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey. Sponsored by Piano. Non-cookie-based targeting is providing many advertisers with better results now, and applying audience targeting on the sell side is serving as a helpful tool to advertisers and media agencies alike. Sponsored by PubMatic.
Join this webinar on January 24 at 1 p.m. EST to learn how marketers can evolve their testing strategies from traditional A/B to multivariate testing to identify high-performing videos quickly.
2023 is the murkiest start to a year in recent memory — it’s simply unclear where the marketers and media agencies will end up financially, but we know it’s not starting from a great place.
Publishers not utilizing affiliate marketing could be missing out on a lucrative revenue stream. One significant barrier they’re facing is that successful affiliate strategies require thinking like a retailer.
Boosting relevance and driving massive media attention, marketers have gotten creative in their partnership strategies this year. As 2022 is coming to an end, we take a look back on some of the strangest product launches and brand collaborations of the year.
