Also: What Amazon's price changes mean for media industry The most insightful customer data sits at the heart of commerce media — but that doesn’t mean advertisers always get the insights they’re looking for.
| The most insightful customer data sits at the heart of commerce media — but that doesn't mean advertisers always get the insights they're looking for. This article is the fifth of a six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. More from the series. Additional coverage: Amazon and supply-side platforms may have come to a temporary arrangement on how to process cost increases for advertiser demand over the next couple of months, but in the meantime, some big decisions will have to be made. Data from Roblox's advertising beta test, shared exclusively with Digiday, indicates that the platform's Portals advertising product results in considerable organic lift for brands. TikTok, Meta and Vevo announced new ad products and media planning tools, and Condé Nast highlighted its popular live events on the final day of the IAB NewFronts. A Digiday+ Research survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. As gaming expands its hold on entertainment and popular culture, the way that gamers engage with the medium is becoming more inherently social — and gamers' spending habits are evolving as a result. Gannett reported Q1 earnings, and CEO Mike Reed is confident that tides will turn for the company as soon as Q2. Our most read story this week: Inside the breakdown of EA's revenue share deal for Apex Legends esports. Other things to know about To future-proof content recommendation models, publishers are working to ensure they can move beyond third-party cookies and optimize their feeds with contextual and first-party data. Produced in partnership with Marketecture. As CTV audiences engage across an expanding array of touchpoints, brands are seeking measurement and analytics solutions that can keep pace with the entire omnichannel customer journey. Sponsored by MNTN. Cost-effective, hyper-relevant and not reliant on cookies, CTV is becoming a critical method of reaching sports fans at scale. Sponsored by Genius Sports. | | |
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howdy! | Sponsored by impact.com | | The state of commerce content | | As publishers diversify revenue streams, they’ve found a successful and trustworthy one — commerce content. Consumers flock to it for reviews and product guidance, allowing media companies to monetize content via affiliate links and drive conversions. | | |
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