Against market uncertainties, consumer data is marketers’ secret weapon Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their efforts are.
ClickZ Daily: November 3, 2020 |
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| Good Morning! Today we have Nielsen’s Tina Wilson discussing why having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their efforts are. Nielsen’s Annual Marketing Report revealed that organizations often base their investments in digital marketing and advertising on perceived value, even when they cannot easily verify the effectiveness of those investments, resulting in wasted spend. Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan by SoftwareReviews’ Alan Neal to minimize the risks and maximize the long-term value. And in our latest key insights article we look at the “burning” questions from our Marketing Automation Summit and a detailed look at the “silo perception” that’s causing CMOs’ distrust in data. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Analytics Tina Wilson Having detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their efforts are. |
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Digital Marketing Alan Neal Choosing the right software can make or break your organization. But it doesn’t have to be difficult. Follow this 5-step plan to minimize the risks and maximize the long-term value. Read more |
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| Data-Driven Marketing Kamaljeet Kalsi “Burning” questions from our Marketing Automation Summit and a detailed look at the "silo perception" that's causing CMOs' distrust in data. Read more |
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| Content Jake Athey This Halloween, Widen’s Jake Athey shows marketers how to handle the content creation, workflow, and ecommerce challenges that COVID-19 has intensified. Read more |
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| Digital Marketing Tereza Litsa Interested in boosting your SEO skills? Ever wondered how technical SEO works? OnCrawl's new guide has got you covered. Read more |
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| IBM Watson Advertising builds trust with consumers, marketers, & publishers through a suite of trusted AI solutions that augment thinking at scale. Read more |
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Ad Industry Metrics We have reached a stage where we’re consuming content faster than ever before. Download now |
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| Analytics Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in finding SEO solutions based on the how and the why of how search (and websites) work. Download now |
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