After years of chasing traffic on social platforms, millennial-focused publisher Mic has changed its approach, measuring editorial content by time spent rather than view counts and publishing half as much to Facebook as it did a year ago. To get people more interested in Watch shows, Facebook will test running trailers in users' news feeds that preview these programs. As part of a renewal of an original content and advertising deal, Viacom and Snap are working together to create new shows that would feature top Snapchat stars. "Investors want to hear about hockey-stick growth." Talking Points Memo's Josh Marshall discusses the downside of venture capital, TPM's subscription business and more on the latest episode of the Digiday Podcast. From Glossy: American Apparel is attempting to make a comeback, scaling down its inventory, adjusting its approach to sex appeal, testing new digital tactics and listening to consumer feedback. |
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| Lucia Moses The millennial-aimed publisher has cut its editorial output by two-thirds and now measures videos and stories based on time spent rather than view counts. |
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| Tim Peterson Facebook's previews are intended to make people more aware of Watch shows and more likely to sit through a pre-roll ad to see an episode. |
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| Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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| Sahil Patel As part of a content and advertising deal, Viacom and Snap are examining top Snapchat influencers to cast in existing and new video shows. |
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| Aditi Sangal “Our goal is a certain population of people who come to our site every day of the week, and we want them to subscribe.” |
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| Sponsored Content AppNexus Two weeks ago, Mark Zuckerberg went before Congress to explain himself. As the chief strategy officer of an advertising technology company and someone who understands how user data translates to ad targeting, I think that these hearings have only scratched the surface. Sponsored by AppNexus. |
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