| | | | | After Turning Fargo Into a Brilliant Series, Noah Hawley Aims to Do the Same With the X-Men Universe The showrunner talks juggling Legion and Fargo’s third season By Jason Lynch Three years ago, Noah Hawley did the impossible: he made a TV adaptation of Fargo that held its own with the classic 1996 Coen Brothers film that inspired it. He then topped himself a year later, turning Fargo's second season into the best TV show of 2015. Now the creator is ready for his biggest...
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| | | | | | | | Disney–ABC Creates a Portfolio-Wide Ad Sales Division, Taps Disney Evp to Lead It Networks will present separately at this year's upfront, though By Jason Lynch Instead of simply filling ABC's vacant ad sales chief position, Disney-ABC has instead enacted broad changes to its ad sales team, combining sales for its various properties into a single division, much as NBCUniversal, Fox and Turner have done in recent years. The company has created a portfolio-wide ad sales division, which will be led...
Read more » | | Katie Couric on National Geographic, Returning to Today, Life After Yahoo and Megyn Kelly Her new documentary explores the complexities of gender By Jason Lynch Few broadcast journalists have had a career as varied as Katie Couric's. She's worked for all three broadcast news organizations, presiding over morning news (co-hosting Today from 1991 to 2006), evening news (anchoring CBS Evening News from 2006-2011) and a daytime talk show (Katie, from 2012-2014). Since 2014, she has served as Yahoo's global news...
Read more » | | NBCUniversal’s Oxygen Will Rebrand as a Full-Time Crime Network Struggling channel will battle Investigation Discovery for viewers By Jason Lynch Oxygen, which has struggled to connect with viewers since it launched in 2000, is rebranding as a crime-themed network for women, NBCUniversal announced today. But NBCUniversal will still only have one cable network devoted to crime in its stable: Cloo, which aired crime-themed library content, folded up shop today. With the rebranding, NBCUniversal will target...
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| | Lifetime’s Partnership With the National Women’s Soccer League Includes Broadcasting Games A+E Networks is taking an equity stake in the league By Jason Lynch For the first time in two decades, Lifetime is getting back into the live sports business. Beginning in April, the network will become the exclusive U.S. TV home to the National Women's Soccer League (NWSL), as well as an official league sponsor. It's part of a three-year deal in which A+E Networks will take an...
Read more » | | Super Bowl Ratings Fall From Last Year, as 111.3 Million Watched the Patriots’ Overtime Win on Fox Fifth most-watched of all time By Jason Lynch The first overtime in Super Bowl history wasn't enough to jump-start this year's Super Bowl ratings. An average of 111.3 million viewers watched Tom Brady lead the New England Patriots back from a 25-point deficit to beat the Atlanta Falcons in overtime, 34-28, according to Nielsen's fast national ratings. That number, which makes it the...
Read more » | | The First Overtime in Super Bowl History Gives Fox Another $20 Million in Ad Revenue Four additional spots aired after New England's big comeback By Jason Lynch New England Patriots fans weren't the only ones cheering after their team's stunning comeback Sunday night, as they tied the Falcons 28-28 sending the Super Bowl into overtime for the first time ever. Fox had negotiated overtime ad spots with a handful of brands and was able to air four additional Super Bowl spots before...
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