Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.
| Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues. Additional coverage: Here’s how Pinterest is talking to advertisers about Performance+. The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime. News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites. Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets. From sister site, Modern Retail: Home furnishings marketplace Chairish rides the tariff wave as shoppers seek duty-free options. Other things to know about Amid strategic budget shifts and revenue channel diversification, DTC brands and agencies are increasingly turning to AI, automation and other data-driven strategies to grow revenue and demonstrate ROI. Sponsored by Klaviyo. Using programmatic guaranteed, Gucci secured premium DOOH inventory throughout affluent London areas to drive traffic to an exhibition launch and nearby stores. Sponsored by VIOOH. In an environment where consumers are harder to reach, inundated by content and searching for brand authenticity, a hybrid of smart social and smart data strategy is key for brands. Sponsored by Alliant. | | |
|
howdy! howdy! howdy! howdy! howdy! |
