Rising ad prices, declining organic reach and shifting formats have made marketers more open to testing new platforms and diversifying budgets.
| Rising ad prices, declining organic reach and shifting formats have made marketers more open to testing new platforms and diversifying budgets. Additional coverage: There are two competing narratives on advertising at the moment. They sit uneasily with each other. But both are correct. Media editor Kayleigh Barber writes about why Digiday is launching an editorial package dedicated to exploring the value of NFTs outside of earning a quick buck. Some in the marketing and media landscape are already feeling the pinch of a recession, both at holding companies and indie shops serving up media, digital, experiential, performance and creative work. Read about this and more in this week's Digiday+ Media Buying Briefing. Digiday talked to experts about the challenges the saturated streaming market poses when it comes to marketing new TV shows. Atlas Obscura is projecting its total 2022 revenue will be three times higher than in 2021, thanks in part to travel advertisers' increasing spend. Major platforms struggled to perform amid growing economic uncertainty. Snap, Twitter and Meta fared worse than Google, which maintained its quarterly projections. Read about this and more in this week's edition of the Digiday DealBook. Other things to know about The Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, will recognize companies committed to working toward the greater good. Submit by August 12 to receive the best rate on entries. Turning off the strategies that fail to deliver focused ROI is helping marketing teams prioritize budgets and leverage platforms that produce. Sponsored by RollWorks. Teams casting cookies in leading roles have little time left to identify alternatives. Activating first-party data is the replacement to which many marketers are turning. Sponsored by OneTrust. | | |
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